I. Overall Export Volume Overview
According to data released by the China Association of Automobile Manufacturers (CAAM) on April 11, China’s auto exports reached 507,000 units in March 2025, marking a 14.9% month-on-month increase and a 1% year-on-year growth.
- Quarterly data: In Q1 2025, exports totaled 1.42 million units, up 7.3% year-on-year.
- Growth slowdown: Compared to the high-growth period (e.g., 57.8% YoY growth in 2023), the pace has decelerated significantly. Since May 2023, YoY growth has gradually narrowed, dropping to single digits in Q1 2025.
II. Performance by Powertrain Type
① New Energy Vehicles (NEVs) Dominate Growth
- March NEV exports: 158,000 units (+20.1% MoM, +26.8% YoY).
- Q1 NEV exports: 441,000 units, surging 43.9% YoY, accounting for 36.6% of total exports (up 5 percentage points YoY).
- BYD leads: Exported 66,000 units in March (+73.92% YoY), ranking first among Chinese brands.
Strengths: Advanced R&D (e.g., blade battery technology), cost efficiency, and global product layout.
② Traditional Fuel Vehicles Decline
- March fuel vehicle exports: 349,000 units (+12.7% MoM, -7.5% YoY).
- Q1 fuel exports: 978,000 units (-3.7% YoY).
Challenges: Global shift to EVs, competition from established Western/Japanese brands, and limited brand appeal.
III. Brand Performance
① Domestic Brands Excel
- March domestic exports: 340,000 units (+1% YoY, +10% MoM).
- Chery leads with 254,000 units (+0.1% YoY), capturing 17.9% of total exports.
Strategy: Competitive SUV models (e.g., Tiggo series) and affordability.
② Joint Ventures & Luxury Brands Struggle
- March JV/luxury exports: 47,000 units (-45% YoY).
Issues: Outdated product cycles for JVs; high pricing and competition for luxury brands (e.g., Mercedes, Toyota) in emerging markets.
IV. Market Shifts
① Russia’s Volatility
- 2024: Russia was China’s top export market (1.16 million units, 18.1% of total).
- 2025: Fell to 3rd place (after Mexico and UAE). Jan-Feb 2025 exports to Russia dropped 55,000 units (-14.3% MoM).
Causes: Russia’s tax hikes, Kazakhstan transit limitations, and weakening domestic demand.
② Emerging Opportunities
- UAE: Jan-Feb 2025 exports surged by 38,703 units (+43% YoY).
- Mexico: Growth of 20,163 units (+32% YoY).
- Saudi Arabia: Rising demand for affordable EVs and SUVs.
Challenges: Competition from Japanese/Korean brands and infrastructure gaps.
V. Summary & Outlook
- Growth moderation: Slower pace reflects global market saturation and trade barriers.
- NEV leadership: BYD and other domestic brands leverage tech advantages to capture global share.
- Market diversification: Shift toward Middle East, Latin America, and Southeast Asia.
- Risks: Geopolitical tensions (e.g., Russia), tariff hikes, and evolving consumer preferences.